What is Digital Marketing ?
Digital Marketing is the marketing of service and product by using various digital techniques. Digital marketing, also known as online marketing, internet marketing, web marketing etc.
Digital Marketing include various techniques like search engine optimization , social media marketing , social media optimization etc .Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online.Digital Marketing helps to grow business internationally . By using digital Marketing tools we can reach maximum people . THis is one of the platform for growing our business digitally.
These strategies can include:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
Search Engine Optimization(SEO)
search engine optimization is use builiding website on the top . SEO is a collection of tools That help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.The goal of SEO is to get a web page high search engine ranking. The better a web page’s search engine optimization, the higher a ranking it will achieve in search result listings.
Social Media Marketing
Social media marketing captures the attention of millions of people since it first landed at the online world. It’s an ever-changing platform that always comes up with innovative features or affordances adding different dimensions to the platform.In recent years, these changes have helped brands to engage with their target audience and captivate their attention through a tools and tactics.this year, expect some big and booming changes in the social media marketing trend.The amount of information being uploaded by people each day has opened the door for enhanced personalization.
Social Media Optimization
Social media Optimization is Optimizing our presence on social media platforms to reach audiences Organically.The recent changes to the Facebook News Feed have put marketers in a position where Social Media Optimization (SMO) has become a top priority for businesses. With organic reach decreasing rapidly, paid is increasing in importance, and now we are seeing the trend of Social Media Optimization (SMO) grow much like Search Engine Optimization (SEO) did a few years ago. Today, social media optimization has taken center stage across marketing departments.
Pay Per Click
PPC means pay per click . ppc work on various search engine. by using ppc model we can crete adds for search engine marketing. PPC marketing is the one of the type of online marketing in which advertisers set the cost when user click their ads. PPC ads is based on proper keyword .By using ppc we can increasing sales, generating leads and promoting brand awareness. google and bing are largest pey per click platform .PPC means pay per click . ppc work on variouos search engine. by using ppc model we can crete adds for search engine marketing. PPC marketing is the one of the type of online marketing in which advertisers set the cost when user click their ads. PPC ads is based on proper keyword .By using ppc we can increasing sales, gentrating leads and promoting brand awareness. google and being are largest pay per click platform.
Affiliate Marketing
Affilliate marketing is the process of earning commision .affilliate marketing is the most prfitable way to make online money .The Amazon Associates Program is one of the largest and most successful online affiliate programs. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Email Marketing
Email marketing is one of tool of digital marketing . it is used for branding business. Email marketing is a way of promoting products or services through email. Email marketing is a top digital media channel and is important for customers’ acquisition and retention.